I do not know your company yet. I will still bet on three things.
It works, but you do not set the pace. In quiet months, you wait. And when someone recommends you, the new client opens your website to check, and sometimes stops there.
An order entered twice, a quote chased from memory, an email sorted by hand. Nobody counts those hours, and they come back every week.
You can feel it. But the margin per client, per service, per month, nobody has it on a screen. Decisions are made from memory.
A company stands on three things. Finding clients: that is acquisition. Doing the work without wasting hours: that is operational efficiency. Knowing where it stands, in numbers: that is business intelligence. The three hold each other up. A website that brings clients to an overwhelmed team is useless. So are flows running on wrong data.
You cannot run a company from memory.
That is why I do not sell “a website”, “an automation” or “a dashboard” by the piece. I come into your company, I look at how it works, and I build what it is missing, in the order that pays back most. Often the website first, because it is the door. Sometimes the numbers first, because we do not yet know which clients to look for.
In all three areas, the same sentence comes back: it will do. It is expensive, and that cost appears on no invoice.
| What we tell ourselves | What it costs |
|---|---|
| “The website is online, that is what matters.” | Every client who leaves without calling. Every recommendation that stops at the homepage. |
| “We have always done it this way.” | Ten hours a week of typing and chasing is thirteen weeks of work a year. Paid for, and lost. |
| “I know my numbers by heart.” | The clients who cost more than they bring, and are kept. The best ones, not looked for, because nobody knows what they look like. |
My job has a name: Forward Business Deployment Engineer. In plain words, I am the engineer who comes on site, understands how your company works, then builds what it is missing. Not one supplier you order a website from, then another you order an automation from.
I do it because a small, well-equipped company beats a large, badly equipped one. The tools exist, they are no longer expensive, and almost nobody puts them together for you. That is the gap I fill.
What I build belongs to you: the website, the flows, the data, the access. Everything is in your name, documented, and you can carry on without me. That is the condition under which I can say I work for you.
Maxime PerriardHallebardier
They find you on Google and in ChatGPT, understand in five seconds what you do, and write to you. You choose who you work with.
What repeats runs on its own. Your team spends its days on its trade and with your clients, not retyping.
Your numbers on a screen, updated on their own. You know what pays, and you decide with what you see.
Yours. You give out your website address without apologising. You show your numbers without searching for them.
Send me your website address. We talk for fifteen minutes on the phone: your clients, how you work, what you are missing. Then you receive an offer with a fixed price and a date. Work starts on payment.
I reply personally, within the week.