Your clients type your trade and your town into Google, or ask ChatGPT. Search engine optimisation (SEO) puts you in the results; visibility in answer engines (GEO) gets you cited in the answer. I work on both, and I measure. The free test at the top of this page shows in 2 minutes what Google and AI read on your website.
Three tests run while you answer 5 questions. The report arrives by WhatsApp and by email, then I call you to talk about next steps.
To put a page at the top, Google asks three questions. Can it read your website? Does your page answer what the person is looking for? Does the rest of the web trust you? Specialists call these technical SEO, on-page SEO and off-page SEO. You need all three: a website that misses one stays on page two, where almost nobody clicks.
A clear, fast page that nobody recommends. Google finds it and understands it, but prefers a competitor that other websites cite.
Good copy and good links, on a slow or badly built website. Google reads only part of the pages, and phone visitors leave before it loads.
A solid, well-known website that does not answer the question. It shows up when people type its name, never when a client searches for what it does.
Can Google find, read and load your website?
I measure all of this with Google Search Console and PageSpeed, I fix it, then I check every month that nothing has broken.
Does your page answer what the person is looking for?
I start from what your clients really search for, write the missing pages and rewrite the ones that do not rank.
Does the rest of the web trust you?
I build this trust step by step, with links that are earned. I never buy links.
Every link to your website is a recommendation. SEO tools sum these recommendations up in a score from 0 to 100: Domain Authority at Moz, Domain Rating at Ahrefs. The higher the score, the more easily your pages rise, and the more a link from you weighs for others.
The score does not rise in a straight line. Going from 0 to 10 takes a few good links. Going from 50 to 60 takes many more, from websites that have a high score themselves. The drawing shows the effort needed to gain ten points, at each level.
Google has its own measures, which it does not publish. Domain Authority and Domain Rating are estimates made by tools: useful to compare yourself with competitors, not an official score.
A link from your regional newspaper weighs more than a hundred links from unknown directories. Google looks at who recommends you, not how many times.
A score that gains twenty points in a week almost always hides bought links. Google spots them, and the website can lose its place.
Not all links are equal. Here is what Google sees behind each one.
Five things decide whether you are found. None of them needs an advertising budget.
In the title, the first sentence and the page address. A homepage that talks about “passion” gets no local searches.
Name, address, opening hours, services, written for machines. This is what AI cites first.
Each service, each town served, each frequent question has its own page. A catch-all page ranks for nothing.
Categories, photos, opening hours, replies to reviews. It weighs as much as the website in local results.
Under two seconds, readable without zooming. Google measures it, visitors leave.
Ongoing work, not a one-off optimisation that is then forgotten.
| The work | Why |
|---|---|
| Starting audit | The eighteen checks of the visibility test, plus your real positions for your searches. |
| The missing pages | Written for the searches your clients really make, measured with Ahrefs. |
| Structured data | Business, services, frequent questions: added to every page. |
| The Google profile | Completed, and kept up to date every month. |
| Position tracking | Your key searches, on Google and in AI answers. |
| The monthly report | One page: what moved, what is planned, the enquiries received. |
Both rest on a readable website. GEO also needs sharp answers.
Be among the first links on the results page.
The title, the structure, the speed, the links that lead to you.
Positions, clicks and enquiries, in Search Console.
Be cited in the answer ChatGPT, Perplexity or Gemini gives.
Clear answers, structured data, an llms.txt file, sources that mention you.
Questions asked to AI on a regular basis, and the share of answers that cite you.
Technical fixes count within a few weeks. New pages take two to four months to rank. I show you positions every month, not only at the end.
No. Nobody can honestly guarantee it. I guarantee the work, the measurement and a clear report every month.
Not necessarily. The website test and the visibility test tell you whether the current site can be fixed, or whether a redesign costs less than patching it.
Generative Engine Optimisation: the work that gets your business cited in AI answers. The term is new; the work is mostly clear answers on a website machines can read.
On a quote. Starting SEO is included in every new website; monthly SEO is part of the Growth maintenance plan, or can be ordered on its own.
A score from 0 to 100 calculated by the Moz tool, which estimates a website’s weight from the links pointing to it. Ahrefs calculates a similar score, Domain Rating. Google uses neither: they are benchmarks for comparison.
That of the competitors on page one for your searches. For a local business, they are often between 10 and 30. The gap between them and you tells how much authority work is left.
No. Google forbids bought links meant to gain positions, and it spots them. At best they do nothing, at worst the website loses its place. A link is earned.
With the technical side: if Google cannot read the website, nothing else counts. Then the content, page by page. Authority comes last, takes the longest, and lasts the longest.
The free test is at the top of the page. You get the result by WhatsApp and by email, then I call you. Or by phone, on +41 26 420 00 86.