Web Design: The Front Door in 2 to 6 Weeks

The price depends on the number of pages and languages, the texts, the connections to your tools and who does the work: a single page, a business website and a website in three languages connected to your CRM do not take the same work. With me: a fixed price, on quote, in writing after a 30-minute call, that does not change after you sign.

Check three things: security (the protections your server sends to the browser), speed on mobile, and what Google and AI assistants can read. The test at the top of this page does all three in 2 minutes: Mozilla Observatory, Google PageSpeed and an AI check in 18 points. Then ask yourself if a visitor understands in 5 seconds what you do, for whom, and how to reach you.

Start with your clients, not with the design: who they are, what they search for on Google, what makes them call you. Then come the page plan, the texts, the design and the launch on a domain in your name. You can do it yourself or give it to a professional. I build on Wix, Squarespace, WordPress or with custom code, depending on what fits you.

From 2 to 6 weeks depending on the package: Minimum in 2 weeks, Visible in 4, Conquête in 6. The clock starts on the day the texts are approved, and the launch date is written into the contract.

Yes: an AI puts up a page in a few minutes. But it knows neither your clients nor what makes them call you, and it often invents the texts. I build with AI too, and I say so: it puts up the walls, I hold the plan, the texts and the search engine work.

The design of a website: its structure, its layout, its colours, its fonts, and the path that takes a visitor from the first page to an enquiry. Good web design is judged by what it makes the visitor do, not only by how it looks.

When it no longer brings enquiries, looks bad on mobile, you can no longer edit it yourself, or it is more than 4 or 5 years old. Another sign: ChatGPT or Google cannot say what you do. The test at the top of the page shows you in 2 minutes.

Because your clients look you up before they call: on Google and more and more in AI assistants. Without a website, they find a competitor. A good website works day and night: it explains what you do, builds trust and turns a visit into an enquiry.

Add the website to Google Search Console and create your Google Business Profile. Give each service its own page, with a clear title and a clear description. Add structured data (schema.org) and a sitemap. Then get links from reputable websites in your region or your industry.

SEO stands for “search engine optimisation”. This work puts your website in the free results of Google, without paying for each click. It covers the content, the technical side of the website and the links that point to it.

The search engine work that gets you found by clients in your region, on searches such as “accountant Fribourg” or “electrician near me”. It rests on a complete Google Business Profile with reviews, one page per region you serve, and the same address and phone number everywhere on the web.

It depends on the competition in your industry and region, the number of pages to work on and how long the follow-up runs. A website built well from the start costs less to rank than a website that needs fixing. With me, basic SEO is included in every package; ongoing work is on quote.

Paid ads (SEA, Google Ads) bring visits from day one, but stop when you stop paying. SEO takes months, but keeps working without paying for each click. For a company, the order is often: first a solid website, ads for the launch, then SEO takes the lead.

Usually several months. First effects often show after 3 to 6 months, depending on the competition in your industry and region. Your Google Business Profile and searches for your company name move faster.

Google Search Console, which is free, gives the average position of each page, the searches that show you and the clicks you receive. A search done by hand misleads you: Google adapts its results to your location and your history.

GEO stands for “generative engine optimisation”: visibility in the answers of AI assistants such as ChatGPT, Gemini, Perplexity or the AI Overviews in Google. These assistants cite the websites they can read: clear texts, structured data, an llms.txt file and the same details everywhere.

Ask them a question a client would ask, for example “which accounting firm in Fribourg for a company of 10 people?”. Note if you are named and with which details. The AI check in 18 points in the test at the top of the page shows what these assistants can read on your website.

One page per service and per region, with the words your clients type. A complete Google Business Profile with reviews. Regular posts, then links from websites in your industry. And a website that is fast on mobile: a slow website loses its visitors before anything appears.

The platform matters less than what is on it: the structure of the pages, the texts, the speed and the structured data. WordPress gives more freedom but needs updates. Wix, Squarespace or Framer are easy to edit yourself. A static website with custom code is faster. I build on Wix, Squarespace, WordPress or with custom code.

With me, on a free quote after a thirty-minute call: Minimum for ten pages in one language, Visible for twenty pages in two languages, Conquête for thirty pages or more in three languages, with the IT setup and 90 days of optimisation. A single page: the Carte de visite. The price depends on the number of pages, the languages and what has to be connected; the quote says it, line by line.

Yes. The price depends on the project, not on the country. Invoices are in Swiss francs.

Email and domain (DNS, business email with Infomaniak, Google or Microsoft, addresses), a contact database deployed on your infrastructure with its automations, and the site connected to the tools you already use. Twelve hours of setup are included; beyond that, by the hour, on an estimate. Network, hardware and third-party licences are not part of it. Every access is handed over to you at launch.

A thirty-minute call, or the form on the homepage. You tell me about your business, I tell you which package fits, and the written quote follows, with no further meeting. It is free and without commitment.

No. The quote lists everything included and everything that is not. The domain name is in your name and paid by you; it is the only cost that does not go through me.

They are added on quote, on the same terms as before signature. In the Care or Growth maintenance plans, the month’s changes are included.

No. Everything is paid at signature, in one payment. The price is fixed and does not change.

Yes: the Carte de visite. One page on an existing template, with the copy you supply, live in two weeks with one round of revisions. No subscription, on quote.

Hourly work on the site you already have: copy, pages, photos, form, speed, security. I give you an estimate in hours before starting, you approve it, and you pay only the hours done. No redesign, no commitment.

Without a maintenance plan, each request is handled by the hour, on an estimate, with no guaranteed response time. With Base, Care or Growth, the site is monitored and maintained every month.