Biel is the largest bilingual city in Switzerland, and many of its business websites exist in one language only. I build sites in French and German, written rather than machine-translated, on a free quote.
Three tests run while you answer 5 questions. The report arrives by WhatsApp and by email, then I call you to talk about next steps.
A good share of your Biel customers will look for you in the other language. A practice near the station, a garage in Boujean, an accountant on Rue Centrale take calls in French and German every day. A single-language site tells the other community it is not welcome, without meaning to.
Watchmaking and its subcontractors, precision mechanics, communication and services structure the economy, with Nidau, Lyss and the Seeland around. The large groups have sites in five languages. The businesses supplying them often have one. The Visible package, two languages, is made for them.
In September 2026, the Hallebardier study drew 3,644 companies in the canton of Bern at random from the commercial register, then audited the 900 reachable websites it could tie to them with certainty. The canton’s figures, with Switzerland’s alongside.
of companies in the canton have a website under their own name that a machine can tie to them with proof. Switzerland: 24%.
of websites give no structured data: neither the trade nor the address, in a form a search engine or an AI reads without guessing. Switzerland: 54%.
of websites have no privacy page the crawler could find, although the law requires visitors to be informed as soon as a site collects personal data. Switzerland: 45%.
of websites show a year of 2024 or earlier in their footer. Switzerland: 11%.
Share of reachable websites that have each element on their home page.
The clearest gap with the Swiss average is in structured data: 40% of websites in the canton, against 46% across Switzerland.
900 reachable websites audited in the canton: the margin of error is about 3 points, and a smaller gap with the Swiss average is not significant. Method, definitions and full data: the “10,000 Swiss small-business websites” study.
French at the root or German, the other under its own path, every page in both, with the markup that tells Google which one to serve to whom.
Both spellings of the city, Nidau, Lyss, Grenchen: local searches exist in both languages.
For subcontractors, pages per capability, with workshop photos and certifications, readable in German for a buyer in Zurich.
A form that records the visitor’s language, so your reply is in the right one.
An estimate in hours before starting, on a quote. No redesign, no commitment.
I do, from what you tell me, like the French version. You review both. No machine translation.
No. The Visible package includes two languages. A third, for instance English for export, is added on quote.
Yes, from the first call to go-live: phone, email and a shared document, in French or German, as you prefer.
The free test is at the top of the page. You get the result by WhatsApp and by email, then I call you. Or by phone, on +41 26 420 00 86.